Students in library

Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

View All News
2023 Engineerin Expo in the Anthony S. Caprio Alumni Healthful Living Center

Western New England University's College of Engineering to Host 2024 Emerging Engineers Expo

Join Western New England University for the 2024 Emerging Engineers Expo, featuring diverse projects from first-year students and seniors, fostering innovation and networking opportunities on Tuesday, April 30th.

University News, Business, Engineering
Participants to the first in a series of FinTech Incubator events gather in the WNE College of Business.

Successful Launch of FinTech Incubator's Idea Jam Kicks Off Startup Launch Series at Western New England University

The FinTech Incubator at Western New England University launches its Startup Launch Series with an engaging Idea Jam, drawing participants from local colleges and businesses. The event sets the stage for upcoming Pitch Camps and further collaboration in the FinTech and AI realms.

University News, Business
WNE FinTech +AI413 Startup Launch Series

Western New England University’s FinTech Incubator Launches FinTech + AI 413 Startup Launch Series

The FinTech Incubator at Western New England University's College of Business launches the WNE FinTech + AI 413 Startup Launch Series, empowering Massachusetts entrepreneurs with coaching, resources, and funding opportunities to help them launch startups in Financial Technology and Artificial Intelligence.

University News, Business